ABOUT

Empowering mission-driven founders to stop being the best kept secret in their industry

Empowering mission-driven founders to stop being the best kept secret in their industry

Empowering mission-driven founders to stop being the best kept secret in their industry

Your brand is too important to hide behind design that doesn't match the caliber of your work.

Clients featured in

Where strategy meets purpose

After 8 years in the marketing world and designing for over 150 brands, I learned that people make decisions based on emotion and compatible values to a business. That's why strategy and sales psychology are at the core of my process. I'm here to help intentional, mission-driven founders like you attract your audience, maximize your sales and open doors to opportunities you've always dreamed of.

woman sitting on couch with apple laptop looking relaxed and focused.

Hello, I’m Kristina

Hello, I’m Kristina

Woman sitting on bench with orange cat, wearing pink top and jeans, with bags nearby.

Me befriending cats at a bus station on the way to the mountains of Bulgaria

Your local nomad, brand & web designer, cat fan

After graduating with a graphic design degree in 2020, I was at a crossroads. My peers were scavenging for entry level jobs and unpaid internships, and I felt the pressure that I should be doing the same, but I just couldn’t bring myself to send out the applications. Call me a spoiled Gen Z, but the idea of working in a fluorescent light office while wishing it was the weekend, was just not an option for me. So I made my own.

I scrapped together as many freelance gigs as I could, sold all of my stuff and started living out of my suitcase while working for coffeeshops across the US and soon the rest of the world, collaborating with agencies and brands everywhere from Los Angeles to Hong Kong.

That instilled a huge worldview shift for me. I can literally design my own life to fit around my preferences. If I can opt out of the 9-5, then what else is optional? Turns out, most things.

That’s what eventually led me to founding this studio. My greatest passion in life is supporting people designing their own lives, while helping the world and following their soul's mission.

My core driving values

Strategic essentialism

I focus on the most impactful actions that will bring us results, and ditch the "because we've always done it this way" mentality. Every unique problem needs a unique solution.

Strategic essentialism

I focus on the most impactful actions that will bring us results, and ditch the "because we've always done it this way" mentality. Every unique problem needs a unique solution.

Intuitive Creativity

Strategy is a necessary foundation, but it can only take us so far. Original, groundbreaking and awe-inspiring creative solutions happen when in a state of exploration, curiosity and freedom.

Since you made it this far we might as well talk

And while we're at it, let's make you the sought after brand you deserve to be.

LOOK AS ESTABLISHED AS YOU ARE✦
LOOK AS ESTABLISHED AS YOU ARE✦

Time to level up

The decisions you make today form your opportunities tomorrow

Every day your brand doesn't match the caliber of your business you're missing opportunities that were meant for you. Let's close that gap and make you the obvious choice.

Time to level up

The decisions you make today form your opportunities tomorrow

Every day your brand doesn't match the caliber of your business you're missing opportunities that were meant for you. Let's close that gap and make you the obvious choice.

Time to level up

The decisions you make today form your opportunities tomorrow

Every day your brand doesn't match the caliber of your business you're missing opportunities that were meant for you. Let's close that gap and make you the obvious choice.

  • BRAND strategy

  • Web Development

  • brand design

  • WEB DESIGN

  • BRAND strategy

  • Web Development

  • brand design

  • WEB DESIGN

Brand & Web Design Studio for Founder-led Businesses

Soul Mission Studio, Subbrand of Xina Space LLC. All Rights Reserved © 2026 | Legal | Based in Lithuania, serving brands worldwide | Website by Soul Mission Studio

  • BRAND strategy

  • Web Development

  • brand design

  • WEB DESIGN

  • BRAND strategy

  • Web Development

  • brand design

  • WEB DESIGN

Brand & Web Design Studio for Founder-led Businesses

Soul Mission Studio, Subbrand of Xina Space LLC. All Rights Reserved © 2026 | Legal | Based in Lithuania, serving brands worldwide | Website by Soul Mission Studio

  • BRAND strategy

  • Web Development

  • brand design

  • WEB DESIGN

  • BRAND strategy

  • Web Development

  • brand design

  • WEB DESIGN

Brand & Web Design Studio for Founder-led Businesses

Soul Mission Studio, Subbrand of Xina Space LLC.


All Rights Reserved © 2026


Legal


Based in Lithuania, serving brands worldwide


Website by Soul Mission Studio