After graduating with a graphic design degree in 2020, I was at a crossroads. My peers were scavenging for entry level jobs and unpaid internships, and I felt the pressure that I should be doing the same, but I just couldn’t bring myself to send out the applications. Call me a spoiled Gen Z, but the idea of working in a fluorescent light office while wishing it was the weekend, was just not an option for me. So I made my own.

I scrapped together as many freelance gigs as I could, sold all of my stuff and started living out of my suitcase while working for coffeeshops across the US and soon the rest of the world.

That instilled a huge worldview shift for me. I can literally design my own life to fit around my preferences. If I can opt out of the 9-5, then what else is optional?? Turns out, most things.

That’s what eventually led me to founding this studio. My greatest passion in life is supporting people designing their own lives, while helping the world and following their deepest passion.